How can I help you?
Meet "The African"
Helping African tourism companies thrive on the Italian market via the digital world.
Why I went digital
My Pain Points
I couldn't find anyone to help me communicating to the potential customers the uniqueness of Africa;
They had no clue of the differences between game lodges and reserves, the melting pot of ethnic groups each with their own characteristics,
and the thousands of natural wonders that Africa can offer. I knew all of that, but had no idea on how to communicate it properly.
So 15 years ago I decided to work on my digital weaknesses and started studying literally everything I could find on the subject.
But it wasn't enough..so I started experimenting, bulding really ugly websites and failing thousands times.
Since then I became pretty good at bulding systems to generate leads and consequently business..
1.5 million leads across multiple businesses can testify
Who is ALEXANDER MIRIC ?
Entrepreneur at hearth, always scouting for new business opportunities and innovative ideas.
Raised in Africa, he now lives between Italy and South Africa;
He defines himself as a marketing geek, testing and combining new technologies with rock solid old style marketing tactics.
Africa is where my heart is, the digital world where my passion lives.
Alexander M.
main areas of expertise
Time is now
Worst thing that can happen is that you'll have a new connection
Tourism 30+ Years
This is my main field of competency, having worked for more than 30 years in the hospitality sector as an entrepreneur.
In my career I've covered many roles, from marketing to sales, programming, and managing.
I've founded classic niche Tour operators and travel agencies, and later positioned them on the web, always reaching the top of their markets
Wellness & Wellbeing 10+ Years
This market came as a logic consequence being double stranded to the hospitality sector.
I started to scout it 11 years ago, and then went digital in 2011.
It's one of the most performing markets, and offers tremendous roi when well managed
Digital Marketing & Strategy 15+ Years
My personal window on the world.
At first it was a necessity, then it became a passion, later it transformed into an addiction.
There is nothing more complicated than digital marketing, despite what everyone says, but in the mean time it offers an unique opportunity to any company that is willing to expand their markets.
The only thing to worry about is how to approach it; it might take you to the moon, but at the same time it can be a bloodbath.
Italian Market
You think you know the Italian market?
Well...think again
Italy is a country with huge and diverse cultural and buyers behaviour, depending on who your target is.
It has one of the most spending customer in the whole world (specially when on vacation), but the way you approach it might be the key to your success or the gate to your failure
Want to join me in my next digital venture?
Or maybe you have a good opportunity? Both will work!
