September 24, 2021

I run a marketing agency that  works with many brands in the tourism and travel industry. During the Covid-19 pandemic, I had to make major changes in how my company positions and approaches our clients’ messaging (and mine as well).The entire travel industry was affected by the pandemic. It was a real pain in the

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September 24, 2020

I’m not telling you anything new here, I know; but sometimes it is useful to go through the basics It is vital to understand the market nuances of each country when planning international marketing campaigns. It’s more than just about messages and cultural differences. You should consider how popular certain platforms are locally and how different techniques

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